diff --git a/hw/misc/ivshmem.c b/hw/misc/ivshmem.c
index 1ba4a98377..299837e5c1 100644
--- a/hw/misc/ivshmem.c
+++ b/hw/misc/ivshmem.c
@@ -243,7 +243,7 @@ static uint64_t ivshmem_io_read(void *opaque, hwaddr addr,
 static const MemoryRegionOps ivshmem_mmio_ops = {
     .read = ivshmem_io_read,
     .write = ivshmem_io_write,
-    .endianness = DEVICE_NATIVE_ENDIAN,
+    .endianness = DEVICE_LITTLE_ENDIAN,
     .impl = {
         .min_access_size = 4,
         .max_access_size = 4,