diff --git a/Makefile b/Makefile
index 4ec7a3cb82..9b4291bc82 100644
--- a/Makefile
+++ b/Makefile
@@ -294,7 +294,7 @@ else
 DOCS=
 endif
 
-SUBDIR_MAKEFLAGS=BUILD_DIR=$(BUILD_DIR)
+SUBDIR_MAKEFLAGS=$(if $(V),,--no-print-directory --quiet) BUILD_DIR=$(BUILD_DIR)
 SUBDIR_DEVICES_MAK=$(patsubst %, %/config-devices.mak, $(TARGET_DIRS))
 SUBDIR_DEVICES_MAK_DEP=$(patsubst %, %-config-devices.mak.d, $(TARGET_DIRS))
 
diff --git a/rules.mak b/rules.mak
index 5fb4951561..6e943335f3 100644
--- a/rules.mak
+++ b/rules.mak
@@ -131,8 +131,6 @@ modules:
 # If called with only a single argument, will print nothing in quiet mode.
 quiet-command = $(if $(V),$1,$(if $(2),@printf "  %-7s %s\n" $2 $3 && $1, @$1))
 
-MAKEFLAGS += $(if $(V),,--no-print-directory --quiet)
-
 # cc-option
 # Usage: CFLAGS+=$(call cc-option, -falign-functions=0, -malign-functions=0)