diff --git a/pcsx2/gui/App.h b/pcsx2/gui/App.h
index 147649ef3c..b68149e8c7 100644
--- a/pcsx2/gui/App.h
+++ b/pcsx2/gui/App.h
@@ -798,6 +798,8 @@ extern __aligned16 AppCoreThread CoreThread;
 extern __aligned16 SysMtgsThread mtgsThread;
 extern __aligned16 AppPluginManager CorePlugins;
 
+extern wxString AddAppName( const wxChar* fmt );
+extern wxString AddAppName( const char* fmt );
 
 extern void UI_UpdateSysControls();
 
diff --git a/pcsx2/gui/AppInit.cpp b/pcsx2/gui/AppInit.cpp
index 42447bd5f4..ecd21f091e 100644
--- a/pcsx2/gui/AppInit.cpp
+++ b/pcsx2/gui/AppInit.cpp
@@ -120,7 +120,7 @@ void Pcsx2App::ReadUserModeSettings()
 		#if 0
 		if( !hasGroup )
 		{
-			wxDialogWithHelpers beta( NULL, wxsFormat(_("Welcome to %s %u.%u.%u (r%u)")), pxGetAppName(), PCSX2_VersionHi, PCSX2_VersionMid, PCSX2_VersionLo, SVN_REV );
+			wxDialogWithHelpers beta( NULL, _fmt("Welcome to %s %u.%u.%u (r%u)", pxGetAppName().c_str(), PCSX2_VersionHi, PCSX2_VersionMid, PCSX2_VersionLo, SVN_REV );
 			beta.SetMinWidth(480);
 
 			beta += beta.Heading(
@@ -333,7 +333,7 @@ void Pcsx2App::AllocateCoreStuffs()
 
 void Pcsx2App::OnInitCmdLine( wxCmdLineParser& parser )
 {
-	parser.SetLogo( wxsFormat(L" >>  %s  --  A Playstation2 Emulator for the PC  <<", pxGetAppName()) + L"\n\n" +
+	parser.SetLogo( AddAppName(L" >>  %s  --  A Playstation2 Emulator for the PC  <<") + L"\n\n" +
 		_("All options are for the current session only and will not be saved.\n")
 	);
 
@@ -361,7 +361,7 @@ void Pcsx2App::OnInitCmdLine( wxCmdLineParser& parser )
 
 	parser.AddOption( wxEmptyString,L"cfgpath",		_("changes the configuration file path"), wxCMD_LINE_VAL_STRING );
 	parser.AddOption( wxEmptyString,L"cfg",			_("specifies the PCSX2 configuration file to use"), wxCMD_LINE_VAL_STRING );
-	parser.AddSwitch( wxEmptyString,L"forcewiz",	wxsFormat(_("forces %s to start the First-time Wizard"), pxGetAppName()) );
+	parser.AddSwitch( wxEmptyString,L"forcewiz",	AddAppName(L"forces %s to start the First-time Wizard") );
 
 	const PluginInfo* pi = tbl_PluginInfo; do {
 		parser.AddOption( wxEmptyString, pi->GetShortname().Lower(),
@@ -407,7 +407,7 @@ bool Pcsx2App::ParseOverrides( wxCmdLineParser& parser )
 			Console.Warning( pi->GetShortname() + L" override: " + dest );
 		else
 		{
-			wxDialogWithHelpers okcan( NULL, wxsFormat(_("Plugin Override Error - %s"), pxGetAppName()) );
+			wxDialogWithHelpers okcan( NULL, AddAppName(L"Plugin Override Error - %s") );
 
 			okcan += okcan.Heading( wxsFormat(
 				_("%s Plugin Override Error!  The following file does not exist or is not a valid %s plugin:\n\n"),
@@ -417,7 +417,7 @@ bool Pcsx2App::ParseOverrides( wxCmdLineParser& parser )
 			okcan += okcan.GetCharHeight();
 			okcan += okcan.Text(dest);
 			okcan += okcan.GetCharHeight();
-			okcan += okcan.Heading(wxsFormat(_("Press OK to use the default configured plugin, or Cancel to close %s."), pxGetAppName()));
+			okcan += okcan.Heading(AddAppName(L"Press OK to use the default configured plugin, or Cancel to close %s."));
 
 			if( wxID_CANCEL == pxIssueConfirmation( okcan, MsgButtons().OKCancel() ) ) return false;
 		}
@@ -550,7 +550,7 @@ bool Pcsx2App::OnInit()
 	}
 	catch( Exception::HardwareDeficiency& ex )
 	{
-		Msgbox::Alert( ex.FormatDisplayMessage() + wxsFormat(_("\n\nPress OK to close %s."), pxGetAppName()), _("PCSX2 Error: Hardware Deficiency") );
+		Msgbox::Alert( ex.FormatDisplayMessage() + AddAppName(L"\n\nPress OK to close %s."), _("PCSX2 Error: Hardware Deficiency") );
 		CleanupOnExit();
 		return false;
 	}
@@ -562,8 +562,8 @@ bool Pcsx2App::OnInit()
 	catch( Exception::RuntimeError& ex )
 	{
 		Console.Error( ex.FormatDiagnosticMessage() );
-		Msgbox::Alert( ex.FormatDisplayMessage() + wxsFormat(_("\n\nPress OK to close %s."), pxGetAppName()),
-			wxsFormat(_("%s Critical Error"), pxGetAppName()), wxICON_ERROR );
+		Msgbox::Alert( ex.FormatDisplayMessage() + AddAppName(L"\n\nPress OK to close %s."),
+			AddAppName(L"%s Critical Error"), wxICON_ERROR );
 		CleanupOnExit();
 		return false;
 	}
@@ -734,7 +734,7 @@ Pcsx2App::Pcsx2App()
 	m_id_ProgramLogBox	= wxID_ANY;
 	m_ptr_ProgramLog	= NULL;
 
-	SetAppName( L"pcsx2" );
+	SetAppName( L"PCSX2" );
 	BuildCommandHash();
 }
 
@@ -760,6 +760,15 @@ void Pcsx2App::CleanUp()
 	_parent::CleanUp();
 }
 
+__forceinline wxString AddAppName( const wxChar* fmt )
+{
+	return wxsFormat( fmt, pxGetAppName().c_str() );
+}
+
+__forceinline wxString AddAppName( const char* fmt )
+{
+	return wxsFormat( fromUTF8(fmt), pxGetAppName().c_str() );
+}
 
 // ------------------------------------------------------------------------------------------
 //  Using the MSVCRT to track memory leaks:
diff --git a/pcsx2/gui/AppMain.cpp b/pcsx2/gui/AppMain.cpp
index 8044a44c5f..64014c014f 100644
--- a/pcsx2/gui/AppMain.cpp
+++ b/pcsx2/gui/AppMain.cpp
@@ -296,7 +296,7 @@ void pxMessageOutputMessageBox::Printf(const wxChar* format, ...)
 
 	pos += 9;		// strlen of [IsoFile]
 
-	wxDialogWithHelpers popup( NULL, wxsFormat(_("%s Commandline Options"), pxGetAppName()) );
+	wxDialogWithHelpers popup( NULL, AddAppName(L"%s Commandline Options") );
 	popup.SetMinWidth( 640 );
 	popup += popup.Heading(out.Mid(0, pos));
 	//popup += ;
diff --git a/pcsx2/gui/Dialogs/AboutBoxDialog.cpp b/pcsx2/gui/Dialogs/AboutBoxDialog.cpp
index 33a204c85a..e6ff0beb29 100644
--- a/pcsx2/gui/Dialogs/AboutBoxDialog.cpp
+++ b/pcsx2/gui/Dialogs/AboutBoxDialog.cpp
@@ -32,7 +32,7 @@ using namespace pxSizerFlags;
 // --------------------------------------------------------------------------------------
 
 Dialogs::AboutBoxDialog::AboutBoxDialog( wxWindow* parent )
-	: wxDialogWithHelpers( parent, wxsFormat(_("About %s"), pxGetAppName()), pxDialogFlags().Resize().MinWidth( 460 ) )
+	: wxDialogWithHelpers( parent, AddAppName(L"About %s"), pxDialogFlags().Resize().MinWidth( 460 ) )
 	, m_bitmap_dualshock( this, wxID_ANY, wxBitmap( EmbeddedImage<res_Dualshock>().Get() ),
 		wxDefaultPosition, wxDefaultSize, wxBORDER_SUNKEN
 	)
diff --git a/pcsx2/gui/Dialogs/BaseConfigurationDialog.cpp b/pcsx2/gui/Dialogs/BaseConfigurationDialog.cpp
index 6f4859486d..1edc199765 100644
--- a/pcsx2/gui/Dialogs/BaseConfigurationDialog.cpp
+++ b/pcsx2/gui/Dialogs/BaseConfigurationDialog.cpp
@@ -220,7 +220,7 @@ void Dialogs::BaseConfigurationDialog::OnScreenshot_Click( wxCommandEvent& evt )
 
 	wxString pagename( m_listbook ? (L"_" + m_listbook->GetPageText( m_listbook->GetSelection() )) : wxString() );
 	wxString filenameDefault;
-	filenameDefault.Printf( L"%s_%s%s.png", pxGetAppName().Lower(), GetDialogName().c_str(), pagename.c_str() );
+	filenameDefault.Printf( L"%s_%s%s.png", pxGetAppName().Lower().c_str(), GetDialogName().c_str(), pagename.c_str() );
 	filenameDefault.Replace( L"/", L"-" );
 
 	wxString filename( wxFileSelector( _("Save dialog screenshots to..."), g_Conf->Folders.Snapshots.ToString(),
diff --git a/pcsx2/gui/Dialogs/FirstTimeWizard.cpp b/pcsx2/gui/Dialogs/FirstTimeWizard.cpp
index 4598c977a7..eba34815f7 100644
--- a/pcsx2/gui/Dialogs/FirstTimeWizard.cpp
+++ b/pcsx2/gui/Dialogs/FirstTimeWizard.cpp
@@ -43,7 +43,7 @@ bool ApplicableWizardPage::PrepForApply()
 
 // ----------------------------------------------------------------------------
 Panels::SettingsDirPickerPanel::SettingsDirPickerPanel( wxWindow* parent )
-	: DirPickerPanel( parent, FolderId_Settings, _("Settings"), wxsFormat(_("Select a folder for %s settings"), pxGetAppName()) )
+	: DirPickerPanel( parent, FolderId_Settings, _("Settings"), AddAppName(L"Select a folder for %s settings") )
 {
 	pxSetToolTip( this, pxE( ".Tooltip:Folders:Settings",
 		L"This is the folder where PCSX2 saves your settings, including settings generated "
@@ -69,7 +69,7 @@ FirstTimeWizard::UsermodePage::UsermodePage( wxWizard* parent ) :
 	m_panel_LangSel		= new LanguageSelectionPanel( &panel );
 	m_panel_UserSel		= new DocsFolderPickerPanel( &panel );
 
-	panel += panel.Heading(wxsFormat(_("%s is starting from a new or unknown folder and needs to be configured."), pxGetAppName())).Bold();
+	panel += panel.Heading(AddAppName(L"%s is starting from a new or unknown folder and needs to be configured.")).Bold();
 
 	panel += m_panel_LangSel		| StdCenter();
 	panel += m_panel_UserSel		| pxExpand.Border( wxALL, 8 );
@@ -117,7 +117,7 @@ bool FirstTimeWizard::UsermodePage::PrepForApply()
 	if( !path.Exists() )
 	{
 		wxDialogWithHelpers dialog( NULL, _("Create folder?") );
-		dialog += dialog.Heading(wxsFormat(_("%s will create the following folder for documents.  You can change this setting later, at any time."), pxGetAppName()));
+		dialog += dialog.Heading(AddAppName(L"%s will create the following folder for documents.  You can change this setting later, at any time."));
 		dialog += 12;
 		dialog += dialog.Heading( path.ToString() );
 
@@ -130,7 +130,7 @@ bool FirstTimeWizard::UsermodePage::PrepForApply()
 
 // ----------------------------------------------------------------------------
 FirstTimeWizard::FirstTimeWizard( wxWindow* parent )
-	: wxWizard( parent, wxID_ANY, wxsFormat(_("%s First Time Configuration"), pxGetAppName()) )
+	: wxWizard( parent, wxID_ANY, AddAppName(L"%s First Time Configuration") )
 	, m_page_usermode	( *new UsermodePage( this ) )
 	, m_page_plugins	( *new ApplicableWizardPage( this, &m_page_usermode ) )
 	, m_page_bios		( *new ApplicableWizardPage( this, &m_page_plugins ) )
diff --git a/pcsx2/gui/Dialogs/PickUserModeDialog.cpp b/pcsx2/gui/Dialogs/PickUserModeDialog.cpp
index 02836ced08..3122fc67c9 100644
--- a/pcsx2/gui/Dialogs/PickUserModeDialog.cpp
+++ b/pcsx2/gui/Dialogs/PickUserModeDialog.cpp
@@ -26,7 +26,7 @@ Dialogs::PickUserModeDialog::PickUserModeDialog( wxWindow* parent )
 	m_panel_usersel = new DocsFolderPickerPanel( this, false );
 	m_panel_langsel = new LanguageSelectionPanel( this );
 
-	*this	+= Heading(wxsFormat(_("%s is starting from a new or unknown folder and needs to be configured."), pxGetAppName()));
+	*this	+= Heading(AddAppName(L"%s is starting from a new or unknown folder and needs to be configured."));
 	*this	+= m_panel_langsel	| pxSizerFlags::StdCenter();
 	*this	+= m_panel_usersel	| wxSizerFlags().Expand().Border( wxALL, 8 );
 
diff --git a/pcsx2/gui/Dialogs/SysConfigDialog.cpp b/pcsx2/gui/Dialogs/SysConfigDialog.cpp
index a6c182e34a..68e93c1b0f 100644
--- a/pcsx2/gui/Dialogs/SysConfigDialog.cpp
+++ b/pcsx2/gui/Dialogs/SysConfigDialog.cpp
@@ -25,7 +25,7 @@
 using namespace Panels;
 
 Dialogs::SysConfigDialog::SysConfigDialog(wxWindow* parent)
-	: BaseConfigurationDialog( parent, wxsFormat(_("Emulation Settings - %s"), pxGetAppName()), 580 )
+	: BaseConfigurationDialog( parent, AddAppName(L"Emulation Settings - %s"), 580 )
 {
 	ScopedBusyCursor busy( Cursor_ReallyBusy );
 
@@ -45,7 +45,7 @@ Dialogs::SysConfigDialog::SysConfigDialog(wxWindow* parent)
 }
 
 Dialogs::ComponentsConfigDialog::ComponentsConfigDialog(wxWindow* parent)
-	: BaseConfigurationDialog( parent, wxsFormat(_("Components Selectors - %s"), pxGetAppName()),  600 )
+	: BaseConfigurationDialog( parent, AddAppName(L"Components Selectors - %s"),  600 )
 {
 	ScopedBusyCursor busy( Cursor_ReallyBusy );
 
diff --git a/pcsx2/gui/ExecutorThread.cpp b/pcsx2/gui/ExecutorThread.cpp
index e01109c5cf..5d07e2bf8f 100644
--- a/pcsx2/gui/ExecutorThread.cpp
+++ b/pcsx2/gui/ExecutorThread.cpp
@@ -381,7 +381,7 @@ WaitingForThreadedTaskDialog::WaitingForThreadedTaskDialog( pxThread* thr, wxWin
 	*this += Text( content )	| StdExpand();
 	*this += 15;
 	*this += Heading(_("Press Cancel to attempt to cancel the action."));
-	*this += Heading(wxsFormat(_("Press Terminate to kill %s immediately."), pxGetAppName()));
+	*this += Heading(AddAppName(L"Press Terminate to kill %s immediately."));
 	
 	*this += new wxButton( this, wxID_CANCEL );
 	*this += new wxButton( this, wxID_ANY, _("Terminate App") );
diff --git a/pcsx2/gui/IsoDropTarget.cpp b/pcsx2/gui/IsoDropTarget.cpp
index 7237740926..70ef7716e5 100644
--- a/pcsx2/gui/IsoDropTarget.cpp
+++ b/pcsx2/gui/IsoDropTarget.cpp
@@ -40,7 +40,7 @@ bool IsoDropTarget::OnDropFiles(wxCoord x, wxCoord y, const wxArrayString& filen
 	if( filenames.GetCount() > 1 )
 	{
 		wxDialogWithHelpers dialog( m_WindowBound, _("Drag and Drop Error") );
-		dialog += dialog.Heading(wxsFormat(_("It is an error to drop multiple files onto a %s window.  One at a time please, thank you."), pxGetAppName()));
+		dialog += dialog.Heading(AddAppName(L"It is an error to drop multiple files onto a %s window.  One at a time please, thank you."));
 		pxIssueConfirmation( dialog, MsgButtons().Cancel() );
 		return false;
 	}
@@ -71,7 +71,7 @@ bool IsoDropTarget::OnDropFiles(wxCoord x, wxCoord y, const wxArrayString& filen
 		{
 			wxDialogWithHelpers dialog( m_WindowBound, _("Confirm PS2 Reset") );
 
-			dialog += dialog.Heading(wxsFormat(_("You have dropped the following ELF binary into %s:\n\n"), pxGetAppName()));
+			dialog += dialog.Heading(AddAppName(L"You have dropped the following ELF binary into %s:\n\n"));
 			dialog += dialog.GetCharHeight();
 			dialog += dialog.Text( filenames[0] );
 			dialog += dialog.GetCharHeight();
@@ -110,7 +110,7 @@ bool IsoDropTarget::OnDropFiles(wxCoord x, wxCoord y, const wxArrayString& filen
 	if (isoDetect(&iso))
 	{
 		Console.WriteLn( L"(Drag&Drop) Found valid ISO file type!" );
-		SwapOrReset_Iso(m_WindowBound, stopped_core, filenames[0], wxsFormat(_("You have dropped the following ISO image into %s:"), pxGetAppName()));
+		SwapOrReset_Iso(m_WindowBound, stopped_core, filenames[0], AddAppName(L"You have dropped the following ISO image into %s:"));
 	}
 
 	_closefile( iso.handle );
diff --git a/pcsx2/gui/MainFrame.cpp b/pcsx2/gui/MainFrame.cpp
index 8fd004eeaf..7176494336 100644
--- a/pcsx2/gui/MainFrame.cpp
+++ b/pcsx2/gui/MainFrame.cpp
@@ -320,13 +320,13 @@ MainEmuFrame::MainEmuFrame(wxWindow* parent, const wxString& title)
 	if( PCSX2_VersionLo & 1 )
 	{
 		// Odd versions: beta / development editions, which feature revision number and compile date.
-		wintitle.Printf( _("%s  %d.%d.%d.%d%s (svn)  %s"), pxGetAppName(), PCSX2_VersionHi, PCSX2_VersionMid, PCSX2_VersionLo,
+		wintitle.Printf( _("%s  %d.%d.%d.%d%s (svn)  %s"), pxGetAppName().c_str(), PCSX2_VersionHi, PCSX2_VersionMid, PCSX2_VersionLo,
 			SVN_REV, SVN_MODS ? L"m" : wxEmptyString, fromUTF8(__DATE__).c_str() );
 	}
 	else
 	{
 		// evens: stable releases, with a simpler title.
-		wintitle.Printf( _("%s  %d.%d.%d %s"), pxGetAppName(), PCSX2_VersionHi, PCSX2_VersionMid, PCSX2_VersionLo,
+		wintitle.Printf( _("%s  %d.%d.%d %s"), pxGetAppName().c_str(), PCSX2_VersionHi, PCSX2_VersionMid, PCSX2_VersionLo,
 			SVN_MODS ? _("(modded)") : wxEmptyString
 		);
 	}
@@ -398,7 +398,7 @@ MainEmuFrame::MainEmuFrame(wxWindow* parent, const wxString& title)
 		_("Wipes all internal VM states and shuts down plugins."));
 
 	m_menuSys.Append(MenuId_Exit,			_("Exit"),
-		wxsFormat(_("Closing %s may be hazardous to your health"), pxGetAppName()));
+		AddAppName(L"Closing %s may be hazardous to your health"));
 
 
 	// ------------------------------------------------------------------------
@@ -440,7 +440,7 @@ MainEmuFrame::MainEmuFrame(wxWindow* parent, const wxString& title)
 
 	m_menuConfig.AppendSeparator();
 	m_menuConfig.Append(MenuId_Config_ResetAll,	_("Clear all settings..."),
-		wxsFormat(_("Clears all %s settings and re-runs the startup wizard."), pxGetAppName()));
+		AddAppName(L"Clears all %s settings and re-runs the startup wizard."));
 
 	// ------------------------------------------------------------------------
 
diff --git a/pcsx2/gui/MainMenuClicks.cpp b/pcsx2/gui/MainMenuClicks.cpp
index d3c42c2815..89ba5d9b4c 100644
--- a/pcsx2/gui/MainMenuClicks.cpp
+++ b/pcsx2/gui/MainMenuClicks.cpp
@@ -105,7 +105,7 @@ void MainEmuFrame::Menu_ResetAllSettings_Click(wxCommandEvent &event)
 				L"manually restart %s after this operation.\n\n"
 				L"WARNING!!  Click OK to delete *ALL* settings for %s and force-close the app, losing any current emulation progress.  Are you absolutely sure?"
 				L"\n\n(note: settings for plugins are unaffected)"
-			), pxGetAppName(), pxGetAppName(), pxGetAppName() ),
+			), pxGetAppName().c_str(), pxGetAppName().c_str(), pxGetAppName().c_str() ),
 			_("Reset all settings?") ) )
 		{
 			suspender.AllowResume();
diff --git a/pcsx2/gui/Panels/DirPickerPanel.cpp b/pcsx2/gui/Panels/DirPickerPanel.cpp
index 4f12535b53..e5e68cb3d8 100644
--- a/pcsx2/gui/Panels/DirPickerPanel.cpp
+++ b/pcsx2/gui/Panels/DirPickerPanel.cpp
@@ -221,7 +221,7 @@ void Panels::DirPickerPanel::Apply()
 	if( !wxDir::Exists( path ) )
 	{
 		wxDialogWithHelpers dialog( NULL, _("Create folder?") );
-		dialog += dialog.Heading(wxsFormat(_("A configured folder does not exist.  Should %s try to create it?"), pxGetAppName()));
+		dialog += dialog.Heading(AddAppName(L"A configured folder does not exist.  Should %s try to create it?"));
 		dialog += 12;
 		dialog += dialog.Heading( path );
 
diff --git a/pcsx2/gui/Panels/MiscPanelStuff.cpp b/pcsx2/gui/Panels/MiscPanelStuff.cpp
index ea6a51ce7f..951d4a8fea 100644
--- a/pcsx2/gui/Panels/MiscPanelStuff.cpp
+++ b/pcsx2/gui/Panels/MiscPanelStuff.cpp
@@ -63,7 +63,7 @@ Panels::DocsFolderPickerPanel::DocsFolderPickerPanel( wxWindow* parent, bool isF
 	m_radio_UserMode->Realize();
 	if( pxStaticText* woot = m_radio_UserMode->GetSubText(0) ) woot->Unwrapped();		// wrapping sucks for path names!
 	
-	m_dirpicker_custom = new DirPickerPanel( this, FolderId_Documents, wxsFormat(_("Select a document root for %s"), pxGetAppName()) );
+	m_dirpicker_custom = new DirPickerPanel( this, FolderId_Documents, AddAppName(L"Select a document root for %s") );
 
 	*this	+= Heading( isFirstTime ? usermodeExplained : usermodeWarning );
 	*this	+= m_radio_UserMode		| StdExpand();
diff --git a/pcsx2/gui/Panels/PluginSelectorPanel.cpp b/pcsx2/gui/Panels/PluginSelectorPanel.cpp
index 3e3f3b2143..58b1c727f5 100644
--- a/pcsx2/gui/Panels/PluginSelectorPanel.cpp
+++ b/pcsx2/gui/Panels/PluginSelectorPanel.cpp
@@ -447,7 +447,7 @@ static wxString GetApplyFailedMsg()
 		L"All plugins must have valid selections for %s to run.  If you are unable to make\n"
 		L"a valid selection due to missing plugins or an incomplete install of %s, then\n"
 		L"press cancel to close the Configuration panel."
-	), pxGetAppName(), pxGetAppName() );
+	), pxGetAppName().c_str(), pxGetAppName().c_str() );
 }
 
 void Panels::PluginSelectorPanel::Apply()